Here are some interesting takeaways from the post: On Friday, annoyingly right after I published Garbage Day, Twitch published a blog post titled, “ Let’s Talk About Hot Tub Streams ”. It won’t be wholly different from how things used to be, but, also, completely different.įor the last few months, Twitch has been dealing with “the hot tub meta,” which is a trend among predominately women streamers where they go live wearing bikinis usually sitting in some kind of hot tub or kiddie pool. Like Pokémon Go, you’ll be somewhere in a physical space, but consuming it in the moment via your phone. Instead, I think the way we socialize will be augmented by them. After a year of socializing through screens, I’m not sure we’re going to abandon them once we can all go outside again. I watched this happen at VidCon in 2019 when a couple users spotted Chase Hudson outside the convention hall, posted videos about it, and suddenly dozens of teenagers were chasing Hudson through the crowd.īut the last point I want to make with all of this is that Adrian’s Kickback is also probably what most live events are going to be like going forward: hybrid online/offline mass gatherings that, unless they’re extremely well-organized, can turn into viral chaos. And most importantly, if the app’s users get interested in something, it can mobilize a lot of people very quickly. It takes hand movements, dances, hair styles, fashion trends, and even gatherings of people and turns them into micro-aesthetics. TikTok is essentially The Ice Bucket Challenge as an app. What about storming the Capitol?Īnd, yes, obviously, events like this show exactly how desperate young people, in particular, are to do literally anything post-pandemic, but there’s also the undeniable connection between Adrian’s Kickback and the TikTok cult from a few months ago. Should a bunch of people named Josh fight in a field? Why not. Post- Pokémon Go, the viral mechanisms behind this weekend’s kickback-turned-riot have become stronger and also more chaotic. I, personally, think Pokémon Go was the turning point, where the idea of an internet meet-up no longer felt like an internet meet-up. But as mobile technology has brought the internet further and further into our lives, moments where internet users collide irl is happening with more and more frequency. I went to my first internet-based meet-up in 2010 and, like most of them, it was awkward as hell. If you’re looking for a good thread of the kickback devolving into chaos, click through on the tweet above.įor as long as we’ve had internet connections, we’ve used them to organize meet-ups. The police declared an unlawful assembly and put a curfew in place and then fired non-lethal weapons at the crowd when they wouldn’t disperse. The Huntington Beach Police Facebook page posted about it several times leading up to the event. It’s estimated that over 2000 people showed up. ![]() ![]() The originally very chill event, though, was turned into a TikTok trend which had millions of views by the time Saturday rolled around. He told Lorenz that he and his friend had promoted the event on Snapchat, but it didn’t really take off until it hit TikTok. ![]() ![]() New York Times reporter Taylor Lorenz found Adrian and tweeted out a short interview with him. The post was a flyer basically saying, “let’s go hang at the beach this weekend.” The now empty account has 230,000 followers. Even stranger, it was the only post the account ever published. The whole thing started with a now-deleted TikTok video posted by a user named. On Saturday night, almost 150 people were arrested at an event in Huntington Beach that went viral on TikTok called “Adrian’s Kickback.” The event started trending on the app via the hashtag #adrianskickback, which currently has 270 million views.
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